(via Cord Cutters And The Death Of TV – Business Insider)

I regret linking to a Business Insider article. However, this graph is compelling. Note the sharp decline in computer use when the work day ends around 5 p.m. Note the equally sharp uptick in tablet use around the same time.

This is part of why the iPad is so important to Apple. Tablets are what people are turning to in their leisure time (followed closely by phones, which Apple’s already selling a ton of). There’s still a gap between 8 am and 5 pm, though. Hence, Life on iPad.

Tablets have caught the leisure market, but people aren’t sold on using a tablet for Real Work™. The Life on iPad campaign sends a clear message: you can use it for just about anything.


I ran a quick poll on App.net to see which features of OS X Mavericks people were looking forward to the most. Keep in mind that this crowd skews nerd-heavy, which is why–despite having many options to choose from–only four features made it into the results.